Date: 05-05-2008
Adobe Systems Inc. will be launching a next generation media player to replace the mobile version of Flash – Adobe Flash Lite – to enhance the overall video and animated content viewing experience in numerous mobile platforms. Adobe has reportedly struck a deal with several handset and mobile makers to bring its Flash multimedia content to more cell phones. The program, called the Open Screen Project, is initiated by Adobe and includes prominent device manufacturers, content developers, and telecom carriers under the proposed project. Adobe will also remove the licensing fees imposed for embedding the Flash player and will also nullify licensing restrictions from its .swf file format. Microsoft, Sun, Apple, and Google are not involved in the project. David Wadhwani, general manager and vice president of the Platform Business Unit at Adobe, said that Adobe is actively recruiting additional partners.
