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Your Business Card Is a Silent Marketing Tool

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The primary purpose of your business card is to share your contact details with prospective customers. However, business cards are rapidly evolving into highly effective marketing tools for most marketing executives. They can be effectively used to ensure prospective customers keep your business in mind.

Many marketing professionals include their business cards with their companies’ communication materials, such as brochures. They send them along with letters and gifts and drop them off at conference booths to provide prospective customers with their contact details. However, business cards do much more than that. They create a first impression of the company you represent. Thus, using a professional-looking, nicely designed and printed business card can do much more for you and your business than you might think.

A typical business card is about 3.5 x 2 inches in dimension. With such restricted dimensions it is difficult for your business card to carry everything you want to promote regarding your company and its business. However, by using space judiciously, you can get the essentials across. Here are a few points to keep in mind before you start designing your card:

  • Use a logo that accurately describes your business. It goes without saying that your logo needs to be consistently used in all of your company’s literature and marketing collateral. Seek the help of an expert to create an effective logo.

  • A tagline that describes what your business does in a short yet powerful way can help your prospective customers understand what you’re all about more easily. Make sure that your tagline is to the point and consistently used across the company.

  • Include important information like your email address and your company’s website address on your business card. Use fonts that are easy to read. Choose fonts and background colors that make the text stand out clearly.

  • Ensure that the look and feel of your business card are professional. Your business card plays an important role in helping business associates remember you and your business for a long time.
Here are a few common business card mistakes to avoid:
  • Poor-quality business cards create a negative impression instead of increasing your business. Don’t try to save money when it comes to your business cards. Use high-quality paper with a nice texture and ink that does not bleed. You might consider giving your business card a glossy coating to make it look professional.

  • Ensure that your card is not silent on the nature of your business. Failing to communicate what your business does on your card lessens your chances of getting business inquiries or referrals.

  • Don’t use oversized cards that won’t fit in people’s wallets. Oversized cards get bent more easily, giving them a shabby look.

  • Your card should not be difficult to read or confusing. Don’t use a small font size to cram information into the restricted space of a business card. However, don’t forget to include vital information. Don’t go overboard with the use of colors in order to make your card look attractive.

  • Do not underestimate the need to have a sufficient stock of business cards whenever you go on a business trip. Running out of business cards in front of prospective customers can be really embarrassing.

Business cards demonstrate that you are serious about your business and that you represent a reputable company that has given thought to its identity. Always carry nicely designed and elegant-looking business cards with you. They help you create the right impression among prospective customers and generate good business.
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