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What Is Marketing?

Marketing is the promotion of a product or service that is usually carried out through advertising and branding. Marketing is a very important but time consuming activity that can also sometimes be expensive. The marketing of a product or service is very important to create interest for the product and create a customer base. A successful marketing campaign is usually made up of advertising, distribution and selling. Marketing is concerned with the future needs of its potential customers and these needs can only really be established through market research. A successful marketing plan means considering four different elements, which are the product, the price, the place and the promotion of the product.

There are many different marketing jobs that are available such as sales marketing jobs, social marketing jobs, fashion marketing jobs, direct marketing jobs and pharmaceutical marketing jobs.

Sales Marketing Jobs


The professionals that work within the world of sales marketing jobs are responsible for marketing items that are for sale in order to maximize. There are sales marketing courses that are available through many different educational establishments, and these are all geared toward teaching people about the important aspects of marketing and attracting a vast number of potential customers.

Fashion Marketing
For people that are interested in working within the world of fashion marketing jobs they will be required to successfully complete a degree in fashion marketing. The marketing professionals have an important role to play in helping companies to compete in the global marketplace of fashion. The job of the marketer within the fashion sector is to planning fashion events in order to attract customers and other fashion marketers whilst diversifying the world of fashion. The fashion marketing degree will prepare the marketer by educating them to a high degree in the world of fashion, fashion events and how to attract the potential customer and maximize the sales. The degree course also gives the student a knowledge of the marketing concepts, strategies that can be used in business, and the suitable job sector that they could work in an how to attract the ideal jobs.

Fashion marketing can be a very demanding job that requires a good amount of planning and promotion within the retail sector, whilst having the ability to attract a vast number of potential customers through eye-catching advertising and very often the use of a computer and the internet. It is important that fashion marketers have a good eye for detail and confident communication skills.

Social Marketing
Social marketing jobs involve the application of applying marketing at the same time as other techniques and concepts in order to achieve a set goal. The art of social marketing is usually used to promote products whilst considering the society as a whole. One example of social marketing is asking people not to smoke in public places; this is marketing a concept that is part of society. The art of social marketing is very often seen as using commercial standards to promote and meet non-commercial goals. The main goal of social marketing is financial gain.

Direct Marketing
Direct marketing jobs are a type of marketing that is concerned with giving a direct message to the potential consumers about a product without using any form of media. Direct marketing involves using commercial methods of communication such as direct mail. Email, telemarketing and these can be done either by a business to another business or by a business to an individual. The aspects of direct marketing should be measurable and should be able to be tracked whilst attracting a positive response from their customers. A method of direct marketing could be by asking potential customers to dial a free phone number or visit a website in order to give their opinion. The method of direct response was first used in nineteen sixty-one.

Pharmaceutical Marketing
This job is a bit like the other marketing jobs as it involves creating a good impression whilst trying to attract a vast amount of potential customers. The area of pharmaceutical marketing jobs is a very hard sector to get into as there is a vast demand for the jobs, and most of the employers would prefer to take on people that already have some experience. For this reason it far easier for someone that is already employed within this sector to get the jobs when they are available. Do not let this put you off trying for a career within pharmaceutical marketing though, as there are still some employers that are willing to give people out of the sector a chance to train and prove themselves within the sector. The employers that are willing to take people on and give them a chance however do still prefer people that have strong experience within a marketing sector. The employers that are taking a risk will generally pay lower than the employers that only take someone with experience, but then once you are in the junior role and have some experience you will then be able to work your way up into the higher paid jobs.

Another useful thing for someone who is trying to get in to the pharmaceutical marketing will be a degree in a science and a marketing qualification and some basic marketing experience. The pharmaceutical marketing job can sometimes be varied and also very interesting. The marketing department within a pharmaceutical company will work with the whole portfolio of information in order to promote the company and increase the base of its potential customers. If it is one of the big companies that you are working with, you may only work with the individual remedies portfolio, for example the portfolio for flu’s. The marketing department is responsible for using all the materials that are available and organizing everything for the launch of a new product, and it is important that this is done correctly so that they can maximize the number of potential customers for the product. The marketing department is also responsible for organizing conferences and exhibitions.
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