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A New Marketing Bandwagon — Climb On!

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Media marketing is a form of marketing that can encompass almost any kind of media that communicates or interacts directly with people, such as television, radio, banners, fliers, the Internet, public seminars and so on. It exists in various forms, such as cross media marketing, new media marketing and social media marketing. And as long as you have some experience or training in the art of persuading – which is key to marketing any kind of product or service – you can jump on the bandwagon!

Getting a job in some kind of marketing job is getting easier and easier, especially with the development of the various kinds of media marketing. Becoming the marketing executive for any kind of enterprise, especially on the Internet, is more and more feasible with bigger payoffs than before. So whether it's as a marketing executive, or in event marketing or sales, or particularly in web marketing areas such as new media and social media marketing, here's how to get in on the action.

A quick review of what the different types of media marketing are all about should help you better decide what position and field you want a job in. The first, cross media marketing, refers to the utilization of two or more mediums in order to promote a specific product; for instance, a TV and radio ad runs in conjunction to promote a certain brand of juice.



New media marketing is the introduction of online communities in order to facilitate open and transparent discussion about a certain product or service. These online communities are hosted by the company itself but all discussions and posts are left up to the users. It opens the product or service up to criticism and negative reviews but many argue that if the company deals with issues in a clear, straightforward and effective manner then this can actually strengthen the company's 'street cred' (credibility with consumers).

Finally, social media marketing is more comprehensive and, some say, an effective venture that includes all kinds of online communities, social networking sites, forums, blogs and reviews. It is considered a much more successful strategy to employ because companies are beginning to realize the power of word-of-mouth and consumer reviews. As opposed to prescribed, carefully formulated text meant to 'sell', an experienced judgment from a person you trust is more likely to impact whether you buy a certain product or service.

Some of the more common jobs that apply across all three are those of marketing executive, sales executive, event marketing manager, brand/product manager, copy-editor or copy-writer, marketing communication manager and then a range of assistant positions that can apply to any of the aforementioned.

As a copy-writer, for instance, you are likely to find jobs more easily in any field you step into where marketing is concerned. Any organization that requires web content, brochures, ad text, catch-phrases and so on needs some kind of text creator who will come up with the best words to reflect positively on the company and its products or services.

As a marketing executive you will need to have had some prior experience in the real-world of marketing and managing people. If you want to apply in the new media marketing or social media marketing fields then a thorough, intuitive understanding of how the Internet works, and the kind of 'real-time' it experiences (which is different to the much slower kind of time in the outside world), in order to effectively lead any venture into the world of success.

It is also possible to create events in the virtual world (such as live-chats and video conferences) or events in the real-world that are advertised on the social media marketing mediums – and thus create more awareness and engagement with a particular brand or product. If you have experience as an event manager then by all means put those skills to good use in the growing field of new marketing. As for sales, people with know-how in selling for profit and other money matters are welcome anywhere. If you have even a basic understanding of how media marketing functions (and Web 2.0) then you can easily switch your job world from 'real' to 'virtual'.

It's safe to assume that web marketing jobs are on the rise and that this would probably be the best place for you to start your search. Looking online on various forums, job posting sites, company websites and especially through networking are some of the most efficient ways to find these jobs.

The Internet has seriously revolutionized the ad awareness, recognition and credibility of many brands and has become a serious playing field where media marketing is concerned. So if you are in the marketing business and are looking for a change of scenery, or even if you are some kind of manager or sales executive in a completely different industry, new marketing media jobs would be well worth looking into as an exciting alternative that offers plenty of opportunities for personal and business growth.
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Popular tags:

 marketing executives  Internet  online communities  seminars  event management  organizations  virtual world  TV  communication  Web 2.0


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