In our world today, this industry influences what you eat, wear, read, and drive. Marketing has the power to determine where you choose to work, the schools you decide to attend, the places you take your family on vacation and even something as simple as which Hollywood blockbuster you watch this Friday night.
Marketing is so tightly meshed into our everyday life that few people are even aware of how much it directs the choices in their lives. The advertising and marketing career groups are a dynamic and growing industry. These workers are able to establish a number of footholds and niches in different businesses every year. There has also been a steady increase noted in the number of women and other minorities who are choosing to enter the marketing world. With the onset of globalization trends, the area of marketing has become one of the showcases for successful job and employee diversification.
Many people may be familiar with the general concept of marketing that indicates that this career deals with selling and advertising, but in truth, it encompasses a lot more than this. Workers in this field do a great deal of research and statistical work as they study the needs of consumers and their buying habits.
Employees of marketing firms are also responsible for correctly predicting trends for supply and demand, understanding the market saturation factors, and determining the particular profit margins of a number of different products. To be able to do this a successful worker must be innovative, imaginative, business oriented, and self motivated. If you want to work in marketing and advertising, you must learn to best the competition in many different areas and produce superior results for your company.
Educational marketing is providing many people with some of the best marketing jobs today. These jobs have attracted a great deal of interest because educational marketing deals with the advertising, promoting and selling of solutions to business problems. In other words, these workers do not simply come up with a sales pitch; they identify a company's shortcomings or those of their products and describe how to remedy these faults.
For many who deal with marketing at very in-depth levels, these types of positions allow them to use many of their skills at one time. This is a career that really empowers you to think outside of the standard boundaries. If creativity and long range planning are your strengths, this may be an area in which you will excel.
A degree in marketing and jobs that are related can be a springboard to your future goals, but it is up to you to hone the skills that you have learned from your business courses to help you land the best marketing jobs. You will find that you are provided some necessary exposure to a new world of planning and creativity, where nothing happens by chance.
Students in many marketing courses are taught how to develop and evaluate the value of a product, service, or idea by their professors.
They are additionally exposed to many techniques and methods including the different stages of product development, types of marketing research, consumer reports and analysis, and even how to determine correct target segmentation.
Individuals who complete an undergraduate degree in marketing may choose to pursue a career or work toward their master's degree first.
Employment opportunities for people with aspirations for a marketing career may include, but are not limited to:
- International Import/Export Corporations
- Advertising Agencies
- Government Agencies.
- Investment firms
- Consulting positions
- Educational Institutions
- Market research firms
- Media Relations
- Promotions Coordinator
This requires an individual with the ability to interact with a wide variety of people in different situations, and they must be able to correctly interpret public opinion. Communication and presentation skills are pivotal to the success of a career in all types of marketing jobs. Analytical skills are also needed in order that the marketer can stay on top of changing trends and demands by consumers.
Recent studies by many recruiting firms have found that most of today's successful, top executives have backgrounds in marketing and advertising. This means that advancement possibilities are present almost at the onset of this career choice.
There are a number of top paying marketing jobs available online. Many job seekers are using major internet resources like Marketing Crossing to help them connect with high paying jobs immediately.
The pay scale for workers who are presently involved in advertising or marketing range from $45K to over $150K per year and this does not include additional benefits and bonuses. Some of the larger global corporations present their top marketers with reward and recognition packages, educational benefits, tuition reimbursements, and discount and convenience plans.