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A marketing director is one who has complete knowledge regarding each and every dimension of marketing. A marketing director is at the supervisory position and his main responsibility is to administer various marketing campaigns that are being carried out by the organization. A marketing manager is the one who is responsible for communicating the company's message on a wider scale.

Job Description of a Marketing Director

A marketing director has the responsibility of actively supervising all the marketing related tasks being performed by the company at all levels. In most of the big corporate houses, a marketing director is the one who formulates and implements the various long term marketing strategies of the company. The duties and responsibilities of a marketing director vary from one organization to another, but the responsibilities that remain more or less the same are analyzing the market opportunities, analyzing the product profitability, implementing sales strategies and maintaining profit performance of the company.



A marketing director has to determine the size of the prospective market for the goods and services provided by the company. He has to determine the probability and the cost of maintaining the company's share in the market. It is the responsibility of a marketing director to develop strategies that will help the company counter the competition present in the niche and gain its share of profitability. There are some times when the marketing directors are required to carry out market research as this helps them in understanding the areas which require improvement and the ones that are running alright.

Educational Qualifications Required for a Marketing Director

A marketing director needs to have a Master's Degree in marketing even if he has a fair amount of experience. A marketing manager needs to have a good knowledge of mathematics and statistics as his job requires a lot of calculations.

Skills That Are a Must Have To Be a Marketing Director

A marketing director must have excellent communication skills and a highly analytical mind. He needs to be quite comfortable while working on computers, although all companies do not have this requirement.

Employment Prospects of a Marketing Director Job

As per the U.S Bureau of Labor Statistics, employment as a marketing director is expected to grow at a fast rate. As compared to other marketing jobs, the job of a marketing director promises great growth as it is a top level job in any organization.

An average salary earned by the marketing director was $138,470 in the year 2006. Some other benefits that these marketing directors receive along with salaries are insurance, paid vacations and retirement plans. There is not much competition as far as the job of a marketing director is concerned as not all candidates are found eligible for this job. Only a few companies have openings for the post of marketing director and due to this, people who are looking out for a career as a marketing director can get great job opportunities.

Those who have expertise and qualifications to become a marketing director can take up this job.
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 integrated marketing strategy  responsibility  managers  market research  retirement  knowledge  job descriptions  communication  presents  US Bureau of Labor Statistics


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