For the most part, we don't think much about t-shirts. After all, they are cheap, plentiful and easy to get a hold of. However, take a look in your own closet or even that of a family member or friend. How many t-shirts do you see in there, and what kind of shape are they in? Does the person in question have just a few t-shirts, or do they have many of them? Take some time and make sure that you think about all the times that you have thrown on a t-shirt because you were on your way out the door or when you have simply thrown a few into the bag that you were taking on vacation. They are portable, they are comfortable and whether you yourself are looking for director jobs, management jobs or executive jobs, you are certainly going to have a few in your closet!
This is why so many people have decided that t-shirts are great for marketing. People throw on t-shirts when they are just wandering around and if that t-shirt manages to have one of your logos on it, or something else that promotes your company, that's great! That means that you are essentially getting free publicity every time someone washes and wears your t-shirt. Another thing that people love about t-shirt giveaways is that they are getting something that has a bit of value. Getting things like key-chains tends to go right over people's heads because they don't get any real use out of it. Instead, you are going to be able to give them something that they will adore and use regularly.
Remember that your marketing should be tasteful. Stick with colors that represent you, but that is not going to be jarring to wear, and look for an artist who really understands your company's visuals. This can take some time, but at the end of the day, you will find that it is wholly worth doing. Consider where you want to be when it comes to making sure that people get the right idea of your company; a t-shirt giveaway might be something that is perfect for your purposes.
