total jobs On MarketingCrossing

64,823

new jobs this week On EmploymentCrossing

436,611

total jobs on EmploymentCrossing network available to our members

3,681,632

job type count

On MarketingCrossing

How to Work in Video Game Marketing

76 Views      
( 6 votes, average: 4 out of 5)
What do you think about this article? Rate it using the stars above and let us know what you think in the comments below.
Marketing firms overlook computer gamers at their own peril. Computer games are more accessible than ever, and continue to grow in popularity, even in an overall business downturn. Computer games are also more engaging, challenging, and yes, addicting than ever, and that has led to a range of new career opportunities. Game designers, sound designers, marketers, writers, programmers, or graphic designers: these are all sectors of the video game business that die-hard gamers can and do excel in. That doesn't mean that those jobs are abundant, or easy to get. Nope. You have to be as determined to get a job in the gaming business as you do to beat Battletoads.

The video game industry is a little different when it comes to what kind of marketing works. The business advertising model of "our coffee is better than their coffee" commercials and print ads don't always work when it comes to promoting video games. Fortunately, the internet is making things much more efficient when it comes to marketing video games. Therefore, anyone interested in working in video game marketing has to be absolutely up to speed on the latest internet trends as well as the latest video games.

When it comes to the marketing of video games, businesses have to step back and assess the options: who are you trying to reach? What do you want to say to them? How is the best way of getting that message to those people?



Video games are often emotional purchases for people, unlike buying consumer goods such as paper towels. This means that video gamers are often anxious to hear what marketers have to say to them. The internet gives video game marketers the ability to have real time interaction with actual customers, and this is a dream opportunity. Many of the tools that video game marketing professionals use, like Twitter, Facebook, and YouTube, are free and easy for anyone to use.

Marketers in the video game business need to create genuinely interesting marketing content. Gamers aren't going to bother with anything less. Videos, press releases, and blogs are a big part of this strategy. Video game marketing can be an amazing career, especially if you love games and you love gamers. This kind of marketing can get you into some amazing video game parties, let you travel to the biggest gamer conventions, and give you the satisfaction of knowing your work has a direct effect on the titles being sold.

To break into this competitive field of business, you need at least a year of marketing experience working for an advertising agency. Once you have a year or so of experience under your belt, then it's time to look to video game publishers that have marketing departments. These are going to be the big video game publishers, businesses like Take-Two Interactive, Activision-Blizzard, Ubisoft, and EA.

You can also contact PR firms that work in the interactive entertainment and digital lifestyle business. TriplePoint, which used to be called Kohnke Communications, is one such firm.

Entry level positions are those of marketing associate or marketing assistant. To get one of these jobs, you need skill, experience, timing, and some luck. If you have experience in the business of media buying, that will help.

If you are lucky enough to go to gamers conferences and conventions, then use that time to network and hand off your resume to any HR reps from the big video game companies. Whether it's Mag Fest, Blizz Con, Penny Arcade Expo, or even E3, meet people, shake hands, and schmooze.

Network online with people you find on sites like linkedin.com, and keep right on top of video game trends and news with subscriptions to the top video game blogs like joystiq.com and destructoid.com.

Unfortunately, there's no shortcut for the rest: keep applying until you get a job. Entry level video game marketing jobs are extremely competitive. Pounce on opportunities and seek jobs aggressively. If you are consistently told you don't have the experience necessary, it may be a good idea to consider going back to school for a business degree or an MBA and pursuing internships in lieu of fruitlessly continuing to pursue game marketing jobs they HR people don't think you're ready for.
If this article has helped you in some way, will you say thanks by sharing it through a share, like, a link, or an email to someone you think would appreciate the reference.

Popular tags:

 advertising agency  gamers  video games  PR  Take-Two Interactive  programmers  economic downturns  trends  graphic designers  Activision


EmploymentCrossing is great because it brings all of the jobs to one site. You don't have to go all over the place to find jobs.
Kim Bennett - Iowa,
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
MarketingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
MarketingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2020 MarketingCrossing - All rights reserved. 168