Success of any company operating in the online arena is directly related to the content on its site and content has direct relation with its target audience. In order to measure success an online marketing professional first and foremost needs to know the approximate number of visitors you regularly receive on your website. Some basics that are a part of any online marketing professional’s responsibilities and duties:
Sell Content: Earn by charging people a fee to access a dedicated part of your website. People don't mind paying money for your website content if it's valuable to them. The content can be eBooks, reports, software, etc.
Use Google Adsense: Add it on your web pages. Google delivers text and image ads that are targeted to your site and its content. When people click on an ad, you will receive a portion of the amount paid to Google by the advertiser. On an average, you can expect to receive anywhere between 2 cents to a dollar per click, depending on the keyword.
Sell your Products: Sell your products or services targeting right audience. You can charge people accepting credit card payments directly from your website. Alternatively you may also go for other forms of payment such as PayPal, ClickBank, etc. You can make your services efficient by delivering your product as fast as possible.
Publish an ezine: There are various ways to generate income. One of this is to publish an ezine from your website. Invite people to subscribe to the ezine right from your web site. In addition to direct sales of products or services you are promoting, you can sell classified or sponsored advertising inside your ezine.
Sell other's Products: On your website you can make money selling products and services of other companies through affiliate programs. You need to register for the program. Each program should provide you with an affiliate link to track your referrals. Varying as per the program, you will be paid on a per sale basis or for each sign-up you generate.
Selling Space: Selling advertising space is a good business to do. You can sell banner and classified ads on your website. Sell sponsor ads and place them in a special section or towards the top of your website for the most exposure. This will fetch you more money.
Rent Web Pages: If your server permits you can rent your web pages and earn extra. You can also include your banner or advertisement on your web pages if you rent your site to someone.
All the above mentioned strategies are tied and tested and would certainly help increase any company’s bottom-line. However if you are just venturing into the area of Internet marketing you should first start with Google Adsense. The revenue from this area grows with the popularity growth of your site. It’s even extremely easy to customize and install on your web pages-simply copy and paste a block of HTML. In addition to Google Ads, you should also consider affiliate programs especially if you are not a new Internet home business entrepreneur. There are plenty of free affiliate programs to join and they usually offer marketing tools and resources that are readily available for your use.