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Digital Marketing: Is it the Perfect Hunting Ground for Marketing Professionals

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Digital Marketing: Why?

Digital marketing methods are extremely fast and more versatile than any traditional marketing method. The corporate world has witnessed its power and the rising popularity of social media and SEO is indicative of the fact that more and more people are getting interested to go online. Hence, the online world is the real target for marketers today.

According to an info graphic on content sharing trends of 2010 released by Pamorama, Facebook is the number one content sharing medium followed by email and Twitter. Gmail and StumbleUpon follow suit, though they are the fastest growing mediums for content sharing. According to an eMarketer survey, more than 70% of marketers planned to increase their social media budgets by 10% in 2012. After all, It is important to “make hay where and when the sun shines.”

Let me add another statistic to prove how digital marketing is one of the most preferred concepts of marketing. According to the report on how CMOs are eager to integrate social tools with their marketing strategy, more than 90% of Chief Marketing Officers are cited to use Facebook and Twitter and also participate in any three social media activities. Are you part of social media yet?

Digital Marketing: How?

Employee engagement is one of the toughest jobs while in social media. Before finalizing a strategy, inputs from employees and stakeholders is important for success. Social media requires a centralized approach for managing a distributed platform for communication needs.

Trade shows and conferences are the driving forces for the overall digital marketing concept. The overall demand for such events has grown considerably. Additionally, one of the most potent digital marketing tools which can help boost any marketing career if implemented right, are webcasts. Webcasts can be portrayed as educational seminars while some can sponsor webinars on paid B2B sites. Audio books are also popular and one can leverage this medium for better promotions too. Search engine optimization is one of the most popular strategies which guarantees top search engine rankings for corporate sites depending on their domain.

With the rise of social media channels like Facebook and Twitter, more and more marketers are opting for publicizing their products and services in social media. According to, 85% of B2B journalists are present on Facebook and nearly 33% of all Facebook posts are sent from mobile devices! What's more, 84% of journalists are present on Twitter and more than 75% of them access their account regularly indicating how important it is for them to remain connected with the online world.

Online video has grown in stature in recent years. According to latest eMarketer findings about the popularity of online video among corporates, 75% of all executives responded that they watch work-related videos on YouTube or business websites. The report also revealed that at least two out of three executives visit the vendor site after watching an online video somewhere.

Importance of Digital Marketing in a Typical Marketing Career

It is also necessary for marketing executives to be aware of the employment market. Most of the marketing job market revolves around getting a “connect” with online users to market products and services. Marketing professionals need to try different digital marketing concepts and put in ample time for trial and error to get experienced on the digital marketing front. There is no thumb rule for success in this field. Digital marketing jobs and work involves considerable branding initiatives and business models and one must be constantly aware of the goings-on in the marketing world to achieve success.
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