total jobs On MarketingCrossing

64,823

new jobs this week On EmploymentCrossing

802

total jobs on EmploymentCrossing network available to our members

1,478,419

job type count

On MarketingCrossing

Tradeshow Marketing: Leveraging tradeshows to boost your marketing campaign

4 Views
What do you think about this article? Rate it using the stars above and let us know what you think in the comments below.
Tradeshow marketing can prove to be a cost-effective and efficient exercise for quality lead generation in companies. Besides generating brand awareness, the greatest advantage of tradeshow marketing is that it levels the playing field for small as well as big players who have more experience and might in the industry. At the same time, companies get a unified platform to update themselves of the latest industry trends and new opportunities in the market.

Objectives of tradeshow marketing

A well-planned and a well-executed tradeshow can help companies achieve specific goals, which can be:


  • Direct interaction with customers and their needs
  • Rise in online traffic to their websites
  • Creating an effective social media presence
  • Creating quality fans for their blogs and emailing campaigns
  • Quality lead generation leading to increase in sales
A study reveals that 3 out of 4 people who generate an effective tradeshow were sure of whom they were going to reach out through these tradeshows and what would be the outcome of these meetings.

However, tradeshows require a huge investment in terms of money, personnel and efforts behind setting up the booth and engaging the customer at the booth. Because tradeshows are usually held out of town, they demand efficient logistics and accurate planning.

Here are a few tips for turning tradeshows into an effective, internal part of your marketing campaign strategy:

Pre-sell yourself to your target audience, prior to the event

Reach your audience even before the tradeshow begins by sending emailers, direct mails and making phone calls. Showcase your products in your invites to encourage them to visit your booth. Facebook, Twitter, your website, et al, can be effective avenues to intimate your potential customers about your presence at the event.

Interact with your potential customers during the event


Cut yourself out from the clutter and put your creative energies into making your booth stand out from the rest. Arrange games, attractive and memorable give-aways, an interactive short session to share knowledge about your product or service along with a well-prepared and welcoming staff who can promptly answer any queries from your potential customers. Be sure your give-aways carry your contact details.

Go back to those who visited you, after the event


It’s easy for your potential customers to forget about you and your company unless you follow up with them immediately after the event and convert leads into sales. Within a week after the event, send an emailer or a direct mail along with your company information. However, nothing works like a personalized phone call does, to solidify your relationship. And don’t forget those who didn’t turn up at your booth. Send a “sorry, we missed you” note along with your company information or presentation for a last-minute attempt at closing the deal.

Conclusion:


Tradeshow marketing helps companies reach a large base of potential customers under a single roof, and demonstrate their product or service to help them convert potential customers into convinced customers. Tradeshows remain a preferred traditional marketing tool for companies even when more advanced tools like social networking are available today. Build the right tradeshow marketing strategies before your next tradeshow and see your company enjoy a long-term, strong relationship with your target base.
If this article has helped you in some way, will you say thanks by sharing it through a share, like, a link, or an email to someone you think would appreciate the reference.



EmploymentCrossing is great because it brings all of the jobs to one site. You don't have to go all over the place to find jobs.
Kim Bennett - Iowa,
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
MarketingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
MarketingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2024 MarketingCrossing - All rights reserved. 168