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961 archived articles
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Are You Making These Five Common Pay-Per-Click Advertising Mistakes?

Because of the ability to specifically target your unique prospects based on int...

What Matters Most in Marketing: The 10 Intangibles

A marketer's job is to position products in target markets in order to dominate ...

Briabe Media forms alliance with Directo Hispanic

Briabe Media forms alliance with Directo HispanicBulldog Solutions named to Inc....

New and recent releases

NEW RELEASES2 DAYS IN PARIS - ''2 Days in Paris'' packs a lot in. At moments, yo...

Beach blanket retro: The Frankie and Annette films recall simpler times

Jump in your time machine and set the dial for the 1960s - it's time for a flash...

Eduardo Casas: Vice President of Mexican Brands, Heineken USA

''My destiny was the beer business. My father worked for a beer company for 20 ...

An Overview of Marketing Channels

Marketing channels are business structures, extending from points of product ori...

A Career in Marketing Research

Marketing research involves the systematic collection and analysis of data to al...

Aaron Goldberg appointed VP of Ziff Davis Enterprise Custom Solutions

Aaron Goldberg appointed VP of Ziff Davis Enterprise Custom SolutionsWSI opens n...

Bottled water can be a poor environmental choice

If you could rack up frequent-flyer miles on ships, trains and trucks, a little ...

Del Mar track chief's candor, down-to-earth manner belie Hollywood roots

If Joe Harper were a racehorse, one friend speculates, he would be something alo...

Ode to Ludwig: Beethoven's greatness plays across time

Back in 1956, Chuck Berry's hit song ''Roll Over Beethoven'' told the composer t...

Gillian Christie: Marketing With a Purpose

Be forewarned: you may not like what Gillian Christie has to say. As she stated...

Building Marketing Experience on the Job

Marketing jobs are everywhere, but which one should you take? It's difficult to...

Agencies Great at Marketing Others...Most Horrible at Marketing Themselves

Although most advertising and public relations agencies are excellent at develop...

Edge Legal Marketing enters alliance with PureTech Marketing

Edge Legal Marketing enters alliance with PureTech MarketingRon Finklestein writ...

College-bound inner-city youth find guardian angels

Though it was a warm summer day, Perla Perez wrapped the sweat shirt around her....

Will third time be charm for Turner?

Norv Turner has been around the NFL long enough to know that the best way to dis...

New and recent releases

NEW RELEASES RUSH HOUR 3 - ''Rush Hour 3'' is a traffic jam of cliches that doe...

Account of young Austen results in a sometimes 'unbecoming Jane'

BEVERLY HILLS, Calif. - Wide-smiling ''Becoming Jane'' star Anne Hathaway will s...

961 archived articles
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