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Warner Brothers Marketing Head Resigns

Dawn Taubin, the head of domestic marketing at Warner Brothers for the last six ...

New Advertising Network Targets the African-Americans

BET Networks are launching a vertical advertising network to target the urban an...

Marketers Make Contingency Plans for Oscars

Marketers who plan big advertising campaigns during the Oscars are now mulling o...

Xerox Rebuilds Its Brand

With an aim to transform its corporate identity, Xerox Corporation has unveiled ...

Email Marketing Poised for a Strong Growth

Email marketing is set to grow from $1.2 billion in 2007 to $2.1 billion in 2012...

Here's How Your Home and Garden May Grow

In style as in life there is one constant: change.Having rung out the old style ...

1-800-Flowers.com Starts an ''Engaging'' Campaign

Online floral retailer 1-800-Flowers.com has partnered with Google's YouTube to ...

TNS Forecasts 4.2% Growth in 2008 U.S. Ad Spending

TNS Media Intelligence has predicted a 4.2% increase in the U.S. ad spending thi...

Distribute Email Marketing on Wednesdays, eROI says

The best day of the week to send marketing emails is Wednesday, and best time of...

Kodak Gets New CMO

Eastman Kodak Company has appointed Kevin M. Joyce as the new chief marketing of...

MTV Networks Stream 1.2 Billion Videos

MTV Networks' Music Group delivered more than 1.2 billion video streams from MTV...

Political Ad Spending on a Rise

An estimated $40 million have been spent on political TV ads in Iowa for this ca...

Exhibit Travels Back to the '50s When California Helped Create Hip

Modern used to mean contemporary. Still does, if we want to adhere to what dicti...

Resting Guys Raises Issues of Integrity

Professional sports once recognized what could be termed ''the code.'' It was no...

Neighbor Dissing Neighbor Is a Big Hit on the Internet

Two young men on opposite sides of the globe, one in Australia, the other in San...

A Tube Full of Rainbows: Radiohead Rock the YouTubers

Well, it seems those clever geezers from Radiohead are at it again. As I reporte...

Tracking and Using Market Trends

Knowing your market is your first priority as a marketer, and a sure way to fail...

Breaking Out of a Career Traffic Jam

Career stagnation is a malady that affects core employees on a regular basis....

What ''Gives'' with Cause Marketing? Strengthen Your Business, Enhance Your Image, and Give Back

Philanthropy, charity, benevolence, generosity. These are all very good words t...

Monster Kicks Off Its New Marketing Campaign

Monster Worldwide, parent company of job recruitment site Monster.com, revealed ...

961 archived articles
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