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Tackle Data Quality Upfront to Increase Marketing ROI

Errors in your database of customers and/or prospective customers are causing yo...

Fine line separates matrimonial magic from wedding day woe

Cakes that slide off the table, skunks threatening the flowers, candles melting ...

Aaron won't catch Bonds; commish should follow

Henry Aaron is adamant. Firm. As usual. He won't be in attendance when or if Bar...

New and recent releases

NEW RELEASES KNOCKED UP - What an odd comedy (and a sure hit) "Knocked Up" is -...

Repeat moviegoers key to film breaking all-time marks

LOS ANGELES - Shiver me timbers. Eileen O'Hara saw the first two ''Pirates of th...

Using Indirect Attacks to Enter New Territory: The Xerox Experience

Marketing strategies and military strategies employ similar approaches and techn...

Marketing a Nonprofit Brand

Many times, marketing is seen as a dirty word in the nonprofit sector—a ne...

Eyeglasses: picking the perfect pair

Wendy Smith says she can transform a person from geek to chic in a matter of sec...

Tennis veteran has strong opinions, but a soft heart for the game

You must remember this: Tom Brown acted properly when he chose to put the title ...

New and recent releases

NEW RELEASES PIRATES OF THE CARRIBBEAN: AT WORLD'S END - Compact the title of "...

'The Medici Conspiracy' co-author discusses art looting in Italy

Italian journalist Cecilia Todeschini became involved in the question of art loo...

Marketing Pioneering Products: Walking the Tightrope Between Enhancing Brand Equity and Committing Genericide

The prospect of genericide haunts all strategists trying to market a landmark or...

The Five Marketing Mistakes Every Entrepreneur Makes (and How to Avoid Them)

Every marketer makes mistakes. If you are an entrepreneur with a limited budget...

Many are the varieties in the salt of the earth

The shelves of specialty cooking stores are filled with pepper, pepper mills, sa...

Teams play 'I Spy' with players

True story: A Pro Bowl player in the NFL's substance-abuse program was cut by on...

New and recent releases

NEW RELEASES SHREK THE THIRD - Shrek, green hero of "Shrek the Third," gets pri...

Hollywood pumps up for the summer

Add one more cause of global warming: the long, hot summer of movies. Can our me...

The Product is King in Lateral Marketing

What is Lateral Marketing?According to Philip Kotler and Fernando Trias De Bes, ...

Building Your Brand: Five Steps to Building a Strong Brand and an Optimized Customer Experience

Customers experience your brand in numerous ways: products, packaging, price, m...

There are ways to ease e-mail overload

There are moments when e-mail's easy access and swift convenience leave us in aw...

620 archived articles
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