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A joint study by Forrester Research and Heidrick & Struggles found that 34% of C...
Compete Inc., a Boston-based web analytics company, has launched Behavior Match,...
Coca-Cola has partnered with Makena Technologies, the creator of virtual world a...
The Campaign for a Commercial-Free Childhood (CCFC) has demanded that McDonald's...
The independent developers of...
Facebook's controversial Beacon Program is facing even more trouble. An investig...
MasterCard Worldwide has launched a new prepaid reloadable travel card with PayP...
According to Forrester Research, Inc.'s survey, ''In Search of Green Technology ...
Fox has restructured its marketing team with the appointment of Laurel Bernard, ...
Computer manufacturer Dell Inc. has partnered with Britain's WPP to form a speci...
In response to a recent increase in green advertising claims, the Federal Trade ...
Owing to a 23% increase in consumer marketing spending, H. J. Heinz Company's sa...
Adobe Systems Incorporated and Yahoo! Inc. introduced Ads for Adobe PDF Powered ...
Marketing basics, comprising concepts such as customer satisfaction, customer re...
Carnival Cruise Lines' new web-based marketing efforts — JohnHealdsBlog.com, F...
A number of online retailers offered one-day exclusive sales or special offers f...
Marketers have always considered women as a channel to reach the rest of the fam...
More than 147 million shoppers hit the stores on Black Friday Weekend Accordi...
According to a report by comScore, Inc., consumers spent more than $9.3 billion ...
The One Laptop Per Child Program has extended the promotion of its...
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