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The Evolved CMO: A Survey

A joint study by Forrester Research and Heidrick & Struggles found that 34% of C...

Compete Inc Introduces Online Marketing Tool

Compete Inc., a Boston-based web analytics company, has launched Behavior Match,...

Coke Revives Its Virtual Marketing Efforts

Coca-Cola has partnered with Makena Technologies, the creator of virtual world a...

McDonald's Asked to Stop Report Card Advertising

The Campaign for a Commercial-Free Childhood (CCFC) has demanded that McDonald's...

Advertisers Can Now Reach Social Networking Audience

The independent developers of...

Social Networking Site or Marketing Data Gatherer

Facebook's controversial Beacon Program is facing even more trouble. An investig...

MasterCard Launches Travel Card with PayPass s Tap and Go Technology

MasterCard Worldwide has launched a new prepaid reloadable travel card with PayP...

'Bright Greens': The New Emerging Consumer Market

According to Forrester Research, Inc.'s survey, ''In Search of Green Technology ...

Fox Reshuffles Its Marketing Team

Fox has restructured its marketing team with the appointment of Laurel Bernard, ...

Dell to Invest 4_5 Billion in New Marketing Model

Computer manufacturer Dell Inc. has partnered with Britain's WPP to form a speci...

FTC to Update Green Marketing Guidelines

In response to a recent increase in green advertising claims, the Federal Trade ...

Heinz's Marketing Initiatives Boost its Sales

Owing to a 23% increase in consumer marketing spending, H. J. Heinz Company's sa...

Online Marketers Can Now Include Ads to PDF-Based Content

Adobe Systems Incorporated and Yahoo! Inc. introduced Ads for Adobe PDF Powered ...

Top Marketing Trends for 2008: A Survey

Marketing basics, comprising concepts such as customer satisfaction, customer re...

Carnivals Online Marketing Channels Exceed One Million Visitor Mark

Carnival Cruise Lines' new web-based marketing efforts — JohnHealdsBlog.com, F...

E-Sale, E-Sale, E-Sale!

A number of online retailers offered one-day exclusive sales or special offers f...

Shopping and Men Dont Mix

Marketers have always considered women as a channel to reach the rest of the fam...

Holiday Season Sales

More than 147 million shoppers hit the stores on Black Friday Weekend Accordi...

Online retail spending hikes 17; crosses $9_3 Billion

According to a report by comScore, Inc., consumers spent more than $9.3 billion ...

Give One Get One program receives extension

The One Laptop Per Child Program has extended the promotion of its...

266 archived articles
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