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More Consumers Want Interactive TV

About 72% of TV viewers use their remote controls for simple interactive tasks l...

Staples VP of Brand Management Joins Microsoft

Microsoft Corp. has appointed Todd Peters as corporate vice president of marketi...

Marketers Lack Tools to Optimize Tracking: Survey

Social networking is the least “trackable” digital channel, revealed the Int...

ION to Expand African-American Content Offerings

ION Media Networks, Inc., Star Media, and Omnicom’s OMG Entertainment & Sports...

Hallmark Launches First-Ever Mobile Interactive Campaign

The Hallmark Channel teamed with mobile entertainment community Limbo last week ...

Yahoo! Supports OpenID for Universal Access

Yahoo! Inc. announced the support for OpenID 2.0 digital identity framework, whi...

Microsoft Inks Advertising-Content Deal with EDGAR

Microsoft Corp. has partnered with EDGAR Online Inc. to bring relevant advertisi...

Advocacy Groups: Stop Marketing PG-13 Movies to Kids

A coalition of 21 advocacy groups has urged the Motion Picture Association of Am...

Pizza Hut Launches Mobile Ordering Service

Pizza Hut has introduced a mobile ordering service that allows people to place t...

AIA ''Walks'' Toward Green Design

The American Institute of Architects (AIA) has announced a new green marketing c...

CNNMoney Shifts Focus to Video

The American Institute of Architects (AIA) has announced a new green marketing c...

MySpace Teams Up with AGs to Boost Online Safety

MySpace has reached an agreement with attorneys general from 49 states and the D...

Pepsi-Cola Reveals Pepsi Stuff This Super Bowl

Pepsi-Cola North America has teamed with Amazon.com to promote Pepsi Stuff, a ma...

Wal-Mart may Introduce Smaller Stores

Superstores major Wal-Mart is contemplating introducing smaller stores in Arizon...

New Definition of Marketing released by American Marketing Association

A new definition of marketing has been released by the American Marketing Associ...

WSJ.com to Offer Free Editorial Content

The Wall Street Journal (WSJ) is offering a new free access website for all its ...

P&G to Promote Swiffer Brand through Video Contest

Procter & Gamble (P&G) has teamed with Warner Music Group to promote its Swiffer...

XM Satellite Ends Marketing Deal with Starbucks

XM Satellite Radio Holdings Inc. and Starbucks Corp., have ended a marketing dea...

Warner Brothers Marketing Head Resigns

Dawn Taubin, the head of domestic marketing at Warner Brothers for the last six ...

New Advertising Network Targets the African-Americans

BET Networks are launching a vertical advertising network to target the urban an...

266 archived articles
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