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Eduardo Casas: Vice President of Mexican Brands, Heineken USA

''My destiny was the beer business. My father worked for a beer company for 20 ...

Gillian Christie: Marketing With a Purpose

Be forewarned: you may not like what Gillian Christie has to say. As she stated...

Terry Dry: President and Co-Founder of Fanscape, Inc.

"I sit here in my office, and I can see these billboards that are over the freew...

Peter F. Drucker: Business Sage

Many would argue that the principal role of a business is to make money for thos...

Harvey Hoffenberg: Founder and President of Propulsion, LLC

It was a conversation with the dean of the architecture and fine-arts school at ...

Kevin Clancy: Author and Chairman of Copernicus Marketing Consulting

"A lot of people go into marketing thinking that marketing is some kind of art f...

Denise Patrick: Senior Marketing Counsel for Pierpont Communications

"I hate the word 'quality.' You know, I'm like, 'I'll give you a dollar if you ...

Richard Laermer: Founder and CEO of RLM Public Relations, Author, and Revolutionary-Part Two

Being punk, and thereby participating in the revolution, is definitely not being...

Richard Laermer: Founder and CEO of RLM Public Relations, Author, and Revolutionary-Part One

Did you know there is a revolution taking place? A revolution that, like it or ...

Shel Horowitz: Author, Consultant, and Founder of FrugalMarketing.com

"Marketing kind of found me. I came out of college with a very untraditional re...

Tom Insprucker: Vice President of Marketing Operations for Schneider Electric

Having worked in the business field for many years, spending substantial time in...

Howard Schultz: Chairman of Starbucks Corporation

You may be unfamiliar with the name Howard Schultz, but you likely have an extre...

Mike Moynihan: Vice President of Marketing for LEGO

"There are a lot of things that people have done throughout their lives, even in...

Trynka Shineman: Senior Vice President of North American Marketing for VistaPrint

The old adage goes, "The apple doesn't fall far from the tree." And in Trynka S...

Phil Knight: Reinventing Sports Marketing

What comes to mind when you think of the phrase "Just do it"? How about when yo...

Steve Bellach: Director of Branding and Advertising for Jenny Craig

In January, Steve Bellach took over the role of Director of Branding and Adverti...

Sandra Holtzman: Founder and President of Holtzman Communications, LLC

When Sandra Holtzman decided to start her own company, she had a successful care...

Marketing Consultant Laura Ries Excels in the Family Business

Marketing and advertising have always been in Laura Ries' blood. From a very ea...

Mark Amtower Brings Knowledge and Attitude to His Job as Founder and Senior Partner of Amtower & Company

Mark Amtower, a leading authority on federal marketing, discovered a largely une...

Bruce Law: Founder and President of Sprout Marketing

Bruce Law never doubted that marketing would be his career field."Marketing, for...

42 archived articles
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