Marketing article archives

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On the Road to Stagflation?

On February 1, 2008, the Labor Department shocked observers by revealing a dip i...

Seth Godin: Author, Speaker, Blogger, and Marketing Visionary

Marketers are liars…The only way to be effective with customers is by gaining ...

Multichannel Marketing - Has It Caught On?

The technology boom has affected the marketing strategies of innumerable compani...

The Marketing Operations Manager - Setting Things Right!

Any business out there selling a product or service needs to spend on marketing....

How to Make Your Messages Memorable

What makes a memorable TV commercial, product design, or marketing campaign? Why...

Total Music to Face the DoJ's Music

The U.S. Department of Justice (DoJ) has initiated an antitrust investigation in...

Yahoo! Web Hosting for Only $11.95!

Yahoo! Inc. has announced a new service called Yahoo! Web Hosting, which claims ...

Superb Super Bowl, Fox Break Ratings Record

A whopping 97.5 million viewers across the country are estimated to have watched...

Innovative Next-Gen Tech Display by Microsoft

Microsoft adCenter Labs unveiled an enthralling display of seven demonstrations ...

ESPN Marketing Executive Joins WSJ

The Wall Street Journal has appointed Andrew Sippel to the position of vice pres...

Controversial GoDaddy Ad Creates Huge Web Traffic

The domain company GoDaddy managed to divert a record two million viewers to its...

Marketers Still Mulling Over Setting Corporate Blogs

More than 50% of B2B marketers don’t yet sponsor a corporate blog or are still...

New Brand Measurement Solution on the Block

Branded entertainment valuation company iTVX has partnered with research firm Ma...

USA TODAY Reveals Consumer Favorite Ads for 2008 Super Bowl

Budweiser’s dog and pony advertisement was ranked as the viewers’ favorite f...

McDonald's Marketing Plan Fails

McDonald's, touting its pervasive slogan, ''I'm loving it,'' isn't feeling the l...

Americans Are Cultivating A Taste For Fancy Foods

Specialty foods such as fine cheeses, exotic teas and expensive chocolates are n...

Promoting Ecological Concerns

Marketing has always been associated with money and profits. However, social an...

Would You Like Cheese with That?

How many times have you been at McDonald's and had the polite guy or girl behind...

The Prescription for Direct Marketing Success

When it comes to advertising for their company, most small business owners rely ...

Huge Demand for Search Engine Marketers

Being online is no longer optional. People, products, services, careers, informa...

961 archived articles
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