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Bank of America Corporation Honeywell International, Inc. Hewlett-Packard Company UnitedHealth Group
Customer Marketing Advisor
Kennesaw, Georgia,
United States
Posting Date: May 10

Customer Business Manager
Wauconda, Illinois,
United States
Posting Date: May 10

National Sales Manager
Chicago, Illinois,
United States
Posting Date: May 09

Manager Product Development/Wellness Initiatives
Eden Prairie, Minnesota,
United States
Posting Date: May 09

MARKETING ARTICLES
Marketing Matters
Marketing Careers:  Opportunities Unlimited
A market researcher examines consumer behavior through ...
Marketing Careers: Opportunities Unlimited
By Amit Agarwal


Marketing careers exist in every industry, including manufacturing, trade, retail, media, research, and public service. Read on to find out about the various opportunities that await you in the field of marketing.

Though marketing career opportunities can be found in hundreds of diverse sectors, the most popular marketing careers are discussed below.

Marketing Careers in Advertising

If you have a knack for creating effective advertisements, you can opt for a career in advertisement marketing.

Career Feature
Learning Your Role as a First-Time Manager in a Marketing Organization:  How to Succeed in Marketing Positions That Require Management Skills
As a boss and a mentor, it is important for you to ...
Learning Your Role as a First-Time Manager in a Marketing Organization: How to Succeed in Marketing Positions That Require Management Skills
By Puja Mahendru Afuwale


Your promotion to a managerial position demonstrates that you have the desired knowledge, expertise, and skills to perform well in your functional area. However, managing people is a new skill you need to develop in order to play your new role as a manager successfully. As a successful manager, you will need to rely more than ever on your interpersonal skills. Read on to learn about how to sharpen your managerial abilities and apply them to your new marketing job.

Business Feature
Microsoft's Bid for Yahoo:  The Tactics of Technocrat Titans
Microsoft is convinced that its merger with Yahoo would ...
Microsoft's Bid for Yahoo: The Tactics of Technocrat Titans
By Roshan Tolani


Now that the deadline on merger talks between technology titans Microsoft and Yahoo has expired, the consequences are unclear and the stage is set for a dramatic period ahead.

By allowing the deadline set by Microsoft Corp. to respond to its $40 billion offer pass without any reaction, Yahoo Inc. has placed the ball in Microsoft’s court.

Marketing Star
Philip Kotler: World-Renowned Marketing Guru
''Marketing's role is to sense the unfulfilled needs ...
Philip Kotler: World-Renowned Marketing Guru
By Anique Gonzalez


''Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. It is the art of helping your customers become better off. The marketer's watchwords are quality, service, and value,'' Philip Kotler says.

Kotler, 77, is considered by many to be the preeminent marketing mind in business today.

Market Watch
Trade Shows: An Effective Marketing Tool
It isn't enough to just show up at a trade show. Spread ...
Trade Shows: An Effective Marketing Tool
By Roshan Tolani


Trade shows are an incredibly effective promotional tool in today’s marketplace. They give an exhibitor the opportunity to meet face-to-face with hundreds of motivated potential customers.

Unfortunately, most exhibitors fail to get the desired return on investment (ROI), despite spending enormous sums of money, because of their failure to follow a few simple rules for trade shows.

Success Stories
Nobuyuki Idei: Taking Sony International
Nobuyuki Idei is known for his contributions to Sony's ...
Nobuyuki Idei: Taking Sony International
By Amit Agarwal


An expert in international marketing, Nobuyuki Idei is known for his contributions to Sony's reputation as the worldwide leader in the audio-video space. Idei is the Chairman of the Advisory Board and former Chairman and Chief Executive Officer of Sony Corporation. This article details the ups and downs of Idei's career at Sony.

Born on November 22, 1937, in Tokyo, Nobuyuki Idei was the son of a professor of economics.

NEWS
Marketing Business Job-Opening
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PRESS RELEASES
Dated: 04-14-2008

MarketingCrossing Witnesses Big Jump in Newly Added Marketing Jobs
Pasadena, CA — In spite of news of layoffs and a looming economic recession, marketing professionals don’t have it as bad as many may think, according to MarketingCrossing (www.marketingcrossing.com).

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NEWS IN BRIEF
'Speed Racer' gets passed in its debut
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Strategic Messaging and Communications Manager
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Employer: Ciena Corporation

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