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Marketers Make Contingency Plans for Oscars

Marketers who plan big advertising campaigns during the Oscars are now mulling o...

Xerox Rebuilds Its Brand

With an aim to transform its corporate identity, Xerox Corporation has unveiled ...

Email Marketing Poised for a Strong Growth

Email marketing is set to grow from $1.2 billion in 2007 to $2.1 billion in 2012...

1-800-Flowers.com Starts an ''Engaging'' Campaign

Online floral retailer 1-800-Flowers.com has partnered with Google's YouTube to ...

TNS Forecasts 4.2% Growth in 2008 U.S. Ad Spending

TNS Media Intelligence has predicted a 4.2% increase in the U.S. ad spending thi...

Distribute Email Marketing on Wednesdays, eROI says

The best day of the week to send marketing emails is Wednesday, and best time of...

Kodak Gets New CMO

Eastman Kodak Company has appointed Kevin M. Joyce as the new chief marketing of...

MTV Networks Stream 1.2 Billion Videos

MTV Networks' Music Group delivered more than 1.2 billion video streams from MTV...

Political Ad Spending on a Rise

An estimated $40 million have been spent on political TV ads in Iowa for this ca...

Monster Kicks Off Its New Marketing Campaign

Monster Worldwide, parent company of job recruitment site Monster.com, revealed ...

YouTube Hires Former Microsoft director Chris Di Cesare

YouTube, a Google company, has hired Chris Di Cesare to head its new marketing d...

Apple, Fox to Offer Online Movie Rental

Apple Inc. and Twentieth Century Fox have struck a deal for downloadable movie r...

Brick Marketing Launches New, Interactive Marketing Blog

WebMarketingJournal.com, a web-based marketing journal from the Brick Marketing ...

infoUSA Launches DrListExpress.com

infoUSA company American Medical Information® has launched DrListExpress.com™...

Apple, Fox to Offer Online Movie Rental: Reports

Apple Inc. and Twentieth Century Fox have struck a deal for downloadable movie r...

U.S. Consumers Wired: Reports a New Media Survey

About 38% of U.S. consumers are watching TV shows online; 36% use their cell pho...

Valassis to Launch a New Consumer Marketing Brand

Valassis Communications Inc. is set to launch a new consumer marketing brand in ...

Amazon Offers DRM-Free Music from Warner Music Group

Amazon.com, Inc. has teamed with Warner Music Group to offer Digital Rights Mana...

Match.com Dates Facebook

Match.com has launched an online feature called "Little Black Book," which match...

LinkShare Introduces Flex Links

LinkShare, a leading pay-per-action marketing network, has embedded a link techn...

266 archived articles
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